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Entertainment, Media & Sports · Week of Oct 26, 2026

Sponsors and rights deals lead: the week in sports and media

Sponsorships and rights deals dominated, from Formula 1 tequila and Philippine basketball to DIRECTV and DAZN carrying five NBA teams.

· Stream Bulletin newsroom

Sports partnerships made up most of the week's releases. Volcan de mi Tierra says it is the Official Tequila of Formula 1 at the Mexico City Grand Prix, Radar Tires says it has become an Official Partner of Manny Pacquiao's Maharlika Pilipinas Basketball League, and Polaris says it has signed off-road racer Kyle Chaney to a multi-year agreement with RZR Factory Racing. On the distribution side, DIRECTV and DAZN announced a multi-year agreement covering local telecasts of five NBA teams in their home territories.

Outside sport sponsorship, ASICS and the University of Michigan opened a joint research lab for running products, and Brightstar Lottery said Ontario Lottery and Gaming Corporation is the first Canadian jurisdiction to offer its Cash Pop game. In publishing, Elsevier and the Japanese consortium OASE+ renewed an open access agreement on new terms, and Artmarket.com's Artprice addressed the debate in publishing and literary prizes over AI in writing.

  1. VOLCAN DE MI TIERRA

    Volcan de mi Tierra Brings Mexican Craftsmanship Home as the Official Tequila of Formula 1® at the Formula 1 Gran Premio De La Ciudad De Mexico 2026

    Volcan de mi Tierra, a family co-owned luxury tequila brand, says it is the Official Tequila of Formula 1 at the Formula 1 Gran Premio De La Ciudad De Mexico 2026, with experiences at Gordon Ramsay at F1 La Terraza and the F1 Paddock Club. The deal gives a Mexican brand official F1 status at its home race.

  2. Brightstar Lottery PLC

    Brightstar Lottery's Cash Pop Game Launched in Canada with the Ontario Lottery and Gaming Corporation

    Brightstar Lottery PLC says Ontario Lottery and Gaming Corporation has launched its Cash Pop draw-based game, making OLG the first lottery jurisdiction in Canada to offer it. The launch takes the game into the Canadian market for the first time.

  3. Polaris Inc.

    POLARIS SIGNS OFF-ROAD CHAMPION KYLE CHANEY TO MULTI-YEAR RACING AGREEMENT WITH RZR FACTORY RACING

    Polaris and RZR Factory Racing announced a multi-year agreement with championship-winning off-road racer Kyle Chaney. The company says his program will feature King of the Hammers and select U.S. off-road races.

  4. Artmarket.com

    Artprice by Artmarket: Defending Authors' Creative Freedom with AI

    Artmarket.com's Artprice issued a statement on authors' creative freedom and AI during the fall 2026 literary season. It notes that publishers and literary prize organizations are issuing positions ranging from rejecting AI-generated writing to tolerating AI research assistance and requiring disclosure.

  5. ASICS

    ASICS Opens Its First Industry-Academia R&D Lab for Running Innovation with the University of Michigan

    ASICS and the University of Michigan opened the ASICS x Michigan Sport Innovation Center (AMSI) in Ann Arbor, which ASICS describes as its first industry-academia R&D lab for running. The company says the center combines multidisciplinary research and athlete insight for running product development.

  6. Radar Tires

    Radar Tires Joins Forces with the 8-Division Boxing World Champion Manny Pacquiao's Basketball League, the MPBL, to Drive Youth Forward Through Sport in the Philippines

    Radar Tires says it has become Official Partner of Manny Pacquiao's Maharlika Pilipinas Basketball League (MPBL). The company says the partnership supports Pacquiao's aim of creating opportunities in sport for young Filipinos.

  7. Elsevier Limited

    OASE+ and Elsevier Agree Next-Phase Read and Publish Agreement to Expand Open Access Publishing in Japan

    Elsevier and OASE+ agreed a new three-year term for their Read and Publish agreement in Japan. Elsevier says the new term removes the annual cap on open access publishing and extends eligibility beyond universities.

  8. DIRECTV

    DIRECTV and DAZN Bring Cleveland Cavaliers, Indiana Pacers, Memphis Grizzlies, Minnesota Timberwolves, and San Antonio Spurs to DIRECTV and DIRECTV for Business Customers in NBA Team Territories

    DIRECTV and DAZN announced a multi-year distribution agreement for local telecasts of the Cleveland Cavaliers, Indiana Pacers, Memphis Grizzlies, Minnesota Timberwolves and San Antonio Spurs. The games will be available to DIRECTV and DIRECTV for Business customers in the teams' territories.

This roundup is written with AI assistance from the press releases listed above, using only what they state. The releases are the companies' own announcements, not Stream Bulletin reporting.